Microsoft Band Logo

BRAND IDENTITY DESIGN - CREATIVE DIRECTION

We were asked to create a Microsoft Business Unit logo for Microsoft Health. The logo needed to be part of the larger Microsoft family and incorporate the same characteristics of the other icons. (Flat, nod to 3d, monochromatic, scalable from a tiny bullet to large billboard sizes.) The icon would represent the parent icon of the new business unit that would eventually focus on a platform of other apps and products from Microsoft to third party vendors, today known as Microsoft Band.

CONCEPT DIRECTIONS

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