Knack's online shop needed the same brand experience the customer gets when 'creating a jar gift set' at the retail store. Our work focused on creating signature experiences that effectively translated the in-store 'creating' experience and the social interaction in choosing / sharing the price of purchase of collective gifts. We expanded the brand's visual style, which we created in a previous project, to include new online brand components, grids, and content hierarchy specifications.

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See Knack Brand Naming & Identity Project here.