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Knack
BRAND NAMING & IDENTITY DESIGN - CREATIVE DIRECTION
KNACK is a social purpose retailer start-up that needed a new brand identity and system. Jar-gift-set gifting as a social interactive experience. Originally named Jarblz, we worked with CEO and founder Laura Jennings and created the brands' architecture and renaming the brand more appropriately KNACK.
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KNACK
You have a good knack for gift giving.
Sounds effortless and makes the gift giver
feel they did a good job.
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