UX DESIGN - VISUAL DESIGN - CREATIVE DIRECTION
An update to glassybaby’s online experience. We worked with the internal stakeholders and devoted users to clearly define goals and objectives for the online update. We updated the Brand Architecture, simplified and created structural guardrails for the brand guidelines and created an online user experience that more closely resembled the tactile brand experience from the retail shop. Includes: New checkout experience with enhanced staging functionality, robust filtering, and added social functionality.